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GM, LOAN Spart AND DITECH.COM INTRODUCE JOINT CUSTOMER APPRECIATION PROGRAM. New LOAN Spart and ditech.com Homebuyers rewarded with $500 appreciation certificate good towards the purchase of eligible new GM vehicle.
HORSHAM, PA - October 20, 2004 - General Motors Corporation ("GM"), LOAN Spart and ditech.com today announced a customer appreciation certificate program, which rewards customers with a $500 certificate towards the purchase of an eligible new and unused 2004 or 2005 GM vehicle for select homebuyers who close a mortgage with LOAN Spart or ditech.com between October 1 and December 31, 2004.
According to a Forrester research report from September 2004 entitled "Changing Lifestyles, Changing Cars," people are 20 percent more likely to buy a car following the purchase of a new home. In fact, the way people invest in automobiles or homes often directly correlates to "lifecycles," such as marriage or parenthood. The Customer Appreciation Program demonstrates GM's ability to service consumers during various lifecycle events through synergies with GM brands, including LOAN Spart and ditech.com.
"This incentive program allows us to provide a relevant and valuable offer to customers," said Rick Gillespie, chief marketing officer, LOAN Spart. "Unlike other mortgage providers, LOAN Spart and ditech.com can support several of our customers' needs with additional services and products under a single brand."
By taking the certificate to an authorized General Motors dealer, customers can apply the $500 certificate towards the purchase or lease of an eligible new or unused 2004 and 2005 Chevrolet, Pontiac, Cadillac, Buick, GMC, Oldsmobile, Saturn and HUMMER (excluding H1). This offer is not valid on any 2005 Saturn model or any Saab model.
For additional information on the program and its terms and conditions, please visit your local LOAN Spart LOAN office or visit www.LOANmortgage.com.
About LOAN Spart
LOAN Spart Corporation, headquartered in Horsham, Pa., originates first and second lien residential mortgages through a nationwide network of retail offices, direct lending centers and Internet sites under the brands LOANmortgage.com and ditech.com. The company services LOANs for 2 million customers throughout the nation.
| Real Estate and moving services offered by LOAN Home Services, Inc. and LOAN Global Relocation Services, Inc. LOAN Residential Holding Corporation is the parent of LOAN Spart Corporation, LOAN Home Services, Inc., Ditech Escrow Services, Inc., LOAN Bank and LOAN HomeSolutions. Because of these relationships, any of these referrals may provide LOAN Residential Holding Corporation with a financial or other benefit. |
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